Quick Links: Marketing and PR :: Different Media
:: Conferences and Exhibitions :: Promotional Services
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For many fundraisers, marketing and Public Relations (PR) are an integral part of their work.
However, it is fairly common for this part of their role to go unrecognised,
and to be seen as something tacked on to their other work.
Marketing and PR are very important for fundraising, as they create a climate of awareness
of the problem funds are being raised for, and the organisation trying to find solutions to the problem.
For fundraisers, marketing is taking a strategic approach to promote their cause to appropriate audiences,
while PR helps to create and maintain a positive image for an organisation.
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Marketing and PR
Marketing and PR does not usually happen by itself - someone has to organise and create opportunities, and promote the cause in different ways.
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Different Media
The range of media open to fundraisers has expanded over recent years - with the expansion in TV channels, the growth of the internet, better quality equipment,
and cheaper forms of mass producing DVDs and other distribution channels. More traditional media, such as local and national newspapers, are still very important,
and niche publising of magazines and newsletters has increased. Opportunities for getting your message into different media have thus increased.
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Conferences and Exhibitions
Conferences and exhibitons are a valuble ways to get your messages across to existing or new audiences.
There are opportunities to be involved throughout the year, and in all corners of the country,
at a great variety of venues.
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Promotional Services
Given the importance of promoting your organisation in a crowded marketplace, it is not suprising that there are a great many organisations who can help you - through design, photography, printing, promoting, distributing etc.
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