Quick Links: Direct Marketing :: Mechanisms of Direct Marketing :: Creating Direct Marketing :: Direct Mail :: Telemarketing :: New Media :: Face to Face :: Door Drops ::
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Direct Marketing is an important part of the fundraising arsenal. It allows an organisation to comunicate with large numbers of individuals in a fairly personal way - while being measurable, accountable, allowing testing, and with reasonably predictable outcomes. A huge industry has developed 'behind the scenes' to create, target, send out, and deal with responses from the different Direct Marketing techniques.
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Direct Marketing
As potentally intrusive techniques, Direct Marketing has attracted interest from many quarters...
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Mechanisms of Direct Marketing
List rental and List brokers, data preperation, data processing, printing, packaging, posting, management, fulfilment
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Creating Direct Marketing
Creating the concept and copy of the different direct marketing techniques
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Direct Mail
Direct Mail
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Telemarketing
Use of the telephone
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New Media
Recent years have seen an explosion in fundraising using new media. Not only does it hold the promise of fundraising more cheaply, but it also offers the chance to interest younger audiences in supporting your cause.
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Face to Face Fundraising
Talking to people directly can be very effective...
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Door Drops
Door drops are anonymous in that sender does not know the name and address of the person receiving the communiation.
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