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Important Fundraising Techniques


Quick Links: Tax Effective Giving :: Legacies and In-memoriam :: Grants: from Charitable Trusts/Foundations, Government, the National Lottery and other sources:: Corporate Support:: Major Donors


Tax effective giving, Legacies, In memoriam, Grants from charitable Trusts/Foundations and other sources, Corporate Support and Major Donors.

All are important contributors to not-for-profit income - and many careers are built on them. They are generally the 'quieter' players in fundraising, with a lot of work 'behind the scenes'. and often with less PR potential than events.

However, these techniques are all vital to help an organisation achieve a balanced, sustainable long term income. Direct Marketing is so important and varied that we have given it a page by itself.


Tax Effective Giving

The fact that Government allows tax benefits to not-for-profit organisations shows how important this sector is to our society. Convincing supporters to donate tax effectively is a major challenge for fundraisers.



Legacies and In-Memoriam

Legacies are a very important source of income for many charities.



Grants: from Charitable Trusts/Foundations, Government, the National Lottery and other sources

There are many grants available to non-profit-organisations



Corporate Support

Fundraising from the corporate world can benefit the donor organisation as much as the recipient.



Major Donors

In an affluent society it is not suprising that some fundraisers specialise in encouraging the better off to help others.