|
Fundraising is most successful when it is able to interest individuals in a cause and persuade them that their support can make a difference. This section looks at the different forms of financial support individuals can give you - ranging from legacies to street collections.
Communicating with a large number of supporters has meant many not-for-profit organisations use a mixture of techniques to disseminate information and to ask for support. Many of these techniques are included in this section, and further methods are included in theMarketing and PR section.
Direct marketing aims to 'talk' to individuals in a structured yet personal way. The different forms of direct marketing are covered in this section, as are the mechanics of running different direct marketing programmes, and the many organisations who can help you.
Tax effective forms of support can increase the value of donations to you by 28% - usually for very little work or expense on your part. The opportunity to increase your donated income through tax effective support is explored and explained - and Payroll Giving has been included in this section because it depends on individuals choosing to support you this way.
Tip: You will find it beneficial to 'look around' this section and the section on 'Fundraising from other sources' as many techniques and suppliers do not fit into neat slots. This is particularly true with the Direct Marketing section, where suppliers often provide a range of services. |
|
