Why invent the wheel again? There is a lot of information already available to you, but how do you find it? We are all familiar with the scenario where we are aware of useful information being around us - but when we actually need it, we cannot find it.
One of the aims of the Fundraising Directory is to become the reference source for this sort of information. So this directory is a good place to start!
This section helps point you to useful sources of information to help you understand different fundraising techniques, rules and regulations, and who is doing what in the sector.
Fundraisers have to find answers to many questions - about their actual and potential supporters, methods of fundraising and so on
Who, for example, supports you already, and what motivates them to help your organisation? Are there characteristics common to these supporters which could help you identify and attract new supporters. Or does your concentration on this group mean you are alienating other potential supporters who might support you more fully for a longer period of time? How will your support vary as the population ages, you have some bad publicity, or your organisation takes on a new project?
Research is one way to be able to answer these, and hundreds of other questions.
This section will help you to understand different research methods so you are better equipped to choose appropriate methods for your aims and circumstances. It will also help you to locate organisations who can help you to do your own research and to find out what research is already being undertaken which might help you.
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